arvinddiaries

 . Blog 5 :  Trademarks A Trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. Trademarks have been around for many years. In ancient times, artisans would sign or mark their work to prove they had made it. Gradually, laws evolved to protect such marks. These days, trademarks are essential to business. They take many forms and identify a huge array of goods and services. Enterprises spend enormous amounts of time and money developing their brands and trademarks. Legal protection allows the owner of a mark to control who uses it. This means that enterprises can develop and promote their goods and services without having their reputation undermined by counterfeiters, and consumers can rely on trademarks being genuine. Different types of trade mark All sorts of signs may be used as trademarks – words, letters, numbers, symbols, colors, pictures, three-dimensional signs such as shapes and packaging, hologr...

 . Blog 4 :   Industrial design Industrial design rights cover those elements of a product that are aesthetic or ornamental – the way it looks and feels.   These aesthetic aspects can be hugely important in the modern economy. Nowadays consumers face an enormous choice of products, including many that offer the same basic functionality. So they will tend to choose the one with the design they find most attractive within their price range. Industrial designs are applied to a wide variety of industrial products and handmade goods: cars, telephones, computers, packaging and containers, technical and medical instruments, watches, jewelry, electrical appliances, textile designs, and many other types of goods.   What designs can be protected? Industrial design law only protects those aspects of a product that are ornamental; its technical features  may be protected by patent, if they meet the requirements for patent protection. A design may consist of three-...